There are many different ways to build your customer base, but few are as effective as online marketing. Your customers are already searching for products, services, and information, and interacting with their peers. Helping your customers to find your website and providing them with a great user experience is the key to a successful online property management marketing strategy. Most business owners understand the concept, but lack the knowledge and tools to act on it.
- Optimize Your Website
Optimizing your website will make it easier for search engines to find you, to understand the product and the services you provide and to send more relevant visitors to your site. Search engine optimization is an essential step because it improves both the quality and the quantity of visitors coming to your site.
Results that you can expect include:
- A more user-friendly website for your visitors.
- Higher page rankings because search engines can access and understand the links on your site.
- A website that does not leave any customers behind, including people using mobile devices or assistive technology.
- More targeted visitors who are searching for what you have to offer.
- More satisfied visitors who stay on your site longer.
- Invest in Search Engine Marketing
Include paid online advertising to attract customers to your site. If done right, it can be an effective method of generating quality leads. With paid online advertising you advertise to targeted visitors, from which a percentage of them will convert to paying customers. Paid online advertising requires a careful calibration of cost and effective advertising. Give careful consideration to the specific type of the customer you want to attract with your display ads and be relentless in measuring the performance of your ad campaign and tweaking it as needed.
- Get Social
Create a social media presence (Facebook, LinkedIn, Twitter, etc.) to help customers learn more about your company and to build a community with them. It gives your customers an easy way to ask questions, get support and have any complaints addressed. It’s also a great forum for you to promote your most recent listings or your current promotions. There is automated software that will help you to post and manage several social media sites at once. You can also work with an SEO property management company to incorporate social media and other channels into a comprehensive social media strategy.
- Start an Email Campaign
Put together a list of all of your customers and develop a regular schedule for communicating with them. Start emailing a weekly or monthly newsletter that gives them relevant and useful information, like news about the property management industry, upcoming tradeshows, and product reviews. Your newsletter can also include links to your blog posts. The newsletter is more about building trust and credibility with your customers than a sales pitch, so use a light touch when blowing your own horn. Include updates on your new promotions, products and services, and definitely include any upcoming webinars, you will be hosting or white papers you have developed.
5.Blog and Blog Often
Start a blog that’s accessible from your home page and email a weekly digest of blog articles. Your blog will help your customers to learn more about your company, including its culture, values, and the people who work there. You can use your blog to draw website traffic. Your blog can and should be updated frequently and is a great way to refresh your website with content and draw traffic. It’s also a great way to get new subscribers to your newsletter and increase customer interaction.
Add these five steps and watch your website traffic grow over time. If you don’t have the time or this just seems overwhelming, then consider working with an SEO property management company. Surf Results Marketing focuses only on SEO For Property Management Companies. They understand your business and your customers and they have specialized knowledge and experience crafting effective SEO strategies to attract your customer niche. Go to their website and get a free ranking analysis for your site. Contact them if you decide that working with an SEO company with a laser like focus on the needs of property management companies is right for your business.